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How to stop large corporations from failing more frequently…

When you read this blog in five years from now: Vodafone, Microsoft, HP, Oracle, Facebook, Google, Apple, etc. will probably remember you of Nokia phones and Kodak cameras. Large corporations that during some of their life time were dominating a market and due to disruptive technology lost their dominance. It is very likely that many of the above mentioned companies will be mere shadows of what they are today. PCs will be sharply reduced. Mobile phones as well. Browsers as well. Social networking. Databases.

There will be a new set of technologies that will be hot. A new set of companies that will be temporarily or permanently overvalued.

So is this how it is going to be? Giants come and go? For many unfortunately yes. Others will reinvent themselves better. The most likely companies to win will actually be the conglomerates that don’t get associated with one product family. Either they reinvent their product portfolio, e.g. IBM, GE & Cisco, or they use different brands and milk old products while buying/building new once, e.g. EMC/VMWare/Pivotal. One brand with many competiting businesses seems to be the better strategy for now. However having a disruptive innovator brand like GE appliances ‘ FirstBuild is my bet for long term success. No longer can marketing define better what customers want then the actual customers. So why not let customers innovate together with you. The only thing that FirstBuild is missing is a share of success scheme. Why would I contribute to building a successful product for GE if I am not getting better of it. Ideally “community karma points” for helping to build the next success could result in a revenue share when successful. Sort of like getting stock options but instead of owning a piece of a company, you own part of a product future success. You should not have to work for the company to benefit from helping it. I am calling the idea Crowd pRoduct stOck optIons or CROI. You give the crowd a return on investing in your product innovation…

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