Archive for the ‘Social Graph’ Category

GiffGaff the first community driven telecom experiment

December 22, 2010 2 comments

If you haven’t heart of GiffGaff, here is an intro video:

GiffGaff is probably the most innovative solution that I have seen in months that has come from an established provider (Telefonica / O2). It uses the community and social networks for support (socialCRM), sales and marketing. By doing so it saves costs and offers this in price reductions, prepaid discounts and hard cash back to its subscribers.

The idea is great and it really uses the latest social networks. Unfortunately GiffGaff is (still) limited to prepaid and pure telecom services (SMS, calls & data). It would be great if they could offer also long tail services.

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