The next communication challenge: making money with WebRTC
At TADHack some months ago it was clear that SMS and phone calls are out and WebRTC is the new hot technology for developers. Via your browser you can talk to your salesman, doctor and coach. Your browser can be mobile. This means that video calls will be universal as soon as 4G is everywhere. Bad news for operators that will see data on their networks balloon without new revenues. Good news for users that will have a whole new world of communication opening up with voice, video, screen sharing, web apps, etc. all seamlessly integrated.
How can business be generated with WebRTC?
Per minute call billing is out. Unless of course you are talking to a highly paid consultant that charges you by the second or minute. One time payment like mobile apps are only viable if you can embed WebRTC technology in a mobile app, not if you need to support an ongoing business. This means that we need a new subscription model for WebRTC. We need a micro subscription model. Especially for services that will be used on a long term basis, e.g. conference facilities, next generation voice mails, etc. As always operators will be hesitant to cannibalise a juicy per minute business for a low margin 1-99 cents per months subscription service. So are there others that could bill micro-subscriptions? The obvious choice would be cloud providers. They can already do hourly micro billing on monthly cycles hence adding some recurring element would be straightforward. So my prediction is that WebRTC will see operator’s problems accelerate whereby cloud will no longer deliver you only IT solutions but also your communication services.