Home > Big Data Future, M2M Strategy, SaaS & PaaS Revolution > Why is IT solving problems people haven’t experienced yet?

Why is IT solving problems people haven’t experienced yet?

Normally I write blog posts in which I answer questions. This time I would like to have somebody else provide the answer. Why is IT solving problems nobody has experienced yet?

I attend a lot of professional events around cloud, big data, IoT, etc. Hardly do I meet customers there. Mostly I meet suppliers that show me the solution to a problem that perhaps Google will experience in 5 years. I am overreacting but most IT problems are about scaling beyond terabytes. The problem is that most enterprises can’t find a quick way to setup a sub domain or to provision a new user in a central identity management system. Most enterprises need weeks if not months to do tasks that IT companies solved 5 or even 10 years ago in minutes. So why is it that trivial problems seem to capture enterprise attention? Just look at what is currently hot! Tableau software, Amazon Redshift and Dotcloud Docker. You would say that SAS, IBM, Teradata, Canonical, RedHat, Solaris/Sun/Oracle, etc. would have solved reporting, data storage for analytics and packaging Linux software. The market does not seem to agree. Can it be that the initial problems where aimed at early adopters and more and more features where added? The result is that by the time the majority started to use the “solution” it was already to complex?
Why do companies like complex solutions? Why are early adopters the drivers of people’s roadmap and not the majority? What does the IT industry need to do to better understand its enterprise customers? What are enterprise customers telling the IT industry? Are they saying one thing and doing another?

  1. Helmut Lehner
    May 14, 2014 at 10:08 am

    My theory: most companies have unfortunately started a race against themselves.
    It is the spasmodic attempt to generate more revenue by more features, even the most sucessfull companies in the world prove the contrary.
    Why is it so:
    Companies tend to push employees to produce measureable output rather to think carefully through a topic. It is easier to justify a man month for a prototype than for a proper analysis. It is easier to get a budget for a new feature than for making an old feature more comfortable.
    You get what you measure. And to measure number of Features, a projectplan is simple. To measure Quality, Easiness, Comfort, Elegance requires a Change of culture.
    It seems some companies, Apple, Dropbox, Amazon, have understood to Change that culture. Less is sometime really more.

    • May 14, 2014 at 11:19 am

      Really interesting analysis. Are there any studies or books written on how to best reverse this trend?

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