When will operators offer visual VAS designing tools?
A long list of startups are making it easier every day to create and customize value-added services. These tools mainly focus on two segments:
- soho and small enterprises with visual PBX, call center as a service, etc.
- consumer oriented with voicemail, mobile apps, etc.
The main players in this new market are small startups. Companies like Twilio with OpenVBX, Invox / PBXPlus, etc. Also some established players offer solutions: e.g. App Inventor and Voice from Google, Yuave from Nokia Siemens Networks, etc.
I am still waiting for the first telecom operator to offer a similar service. Neither of these services is nuclear science. Most are SIP or other VoIP solution based. Via a SaaS marketplace operators could be reselling them if they don’t want to license or build. Additionally the operators have some valuable assets that dotcoms would love to make use off: micro-payments a.k.a. billing/charging; free call forwarding; numbering plan creation; high-available network assets; quality of service; etc.