Home > Asset Exposure, Innovation, Long-Tail, Open Market > Creating Telecom Network Apps the Cloud Way: Telephone 2.0!

Creating Telecom Network Apps the Cloud Way: Telephone 2.0!


Ask a Telecom architect how you create a telecom network application, often dubbed as value-added services. He or she will focus on SIP/SS7 standards, service delivery platforms, etc.

The future of cloud-based telecom network apps, let’s call them tapps, is going a totally different direction. For the former telecom architect they probably like open source solutions like Mobicents that allows you to create SIP-based applications on Java. The Asterisks and other types of VoIP application servers are other alternatives.

However for a new generation of Web-based programmers this is all too complex. These are the programmers that like Javascript, Ajax, JSON,  PHP, Ruby, etc.

The majority of them will be fine with whatever Twilio or Tropo offer via easy to use REST APIs or embedded in their favorite scripting language. Which cloud-based application needs more than calling, SMS, answering the phone, getting feedback from the user, telling the use what to do, putting multiple users in a conference, transcribing what the user does, forwarding a call, etc.? 95% of the functionality is covered with a handful of REST APIs.

For business developers that are more used to Java, they can also use Java APIs to access for instance Twilio. To be able to cheaply launch an application and scale it afterwards they could deploy it on Google App Engine. A new alternative has just come around from Amazon: Elastic Beanstalk. A developer can write their app and deploy it on Beanstalk. They no longer have to worry about monitoring, scaling, opening firewalls, etc.

Other alternatives are to extend Cloud-ready telecom applications via plug-ins. An example here could be Twilio’s OpenVBX in which you can easily add new plug-ins.

The conclusion is that 2011 will be the year in which Web 2.0 and the Cloud meet the Telephone 2.0. However the Telephone 2.0 will unlikely pass through Bluevia and other operator initiatives given the fact that they are running about two years late and are very scattered, slow-moving initiatives.

Operators should embrace the new reality and try to help these new applications find new users. The Appstore brought a new eco-system to life. Millions of small and medium-sized Telephone 2.0 applications are waiting to be discovered by Billions of users. Remember that not everybody can pay an expensive mobile with an expensive data plan. However there are billions that can pay for cheap call and SMS-based applications. We need to help the billions find those tapps that are useful to them…

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