Home > Business Idea, Long-Tail, Social Graph > GiffGaff the first community driven telecom experiment

GiffGaff the first community driven telecom experiment


If you haven’t heart of GiffGaff, here is an intro video:

GiffGaff is probably the most innovative solution that I have seen in months that has come from an established provider (Telefonica / O2). It uses the community and social networks for support (socialCRM), sales and marketing. By doing so it saves costs and offers this in price reductions, prepaid discounts and hard cash back to its subscribers.

The idea is great and it really uses the latest social networks. Unfortunately GiffGaff is (still) limited to prepaid and pure telecom services (SMS, calls & data). It would be great if they could offer also long tail services.

Advertisements
  1. No comments yet.
  1. September 29, 2011 at 5:02 pm
  2. November 23, 2011 at 12:31 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: