Complex telecom net apps made easy
Too many people in the telecom industry are still discussing which API is the best: Parlay, JAIN SLEE, Sip Servlets, GSMA OpenAPI, etc.
However even these APIs are too complex for some people. In this case you can use graphical drag-and-drop environments like for instance QuickFuseApps. You can also opt for flash modules that give you all the functionality you need. Ribbit has some nice ones.
Also on the phone side, drag-and-drop is coming on strong. Google´s App Inventor for Android is a good example.
What does this mean? More and more developers and end-users will be able to create Net Apps themselves. These Net Apps will quickly become complex applications that will often bridge the gap between mobile devices and server & cloud solutions. They will very likely also span every aspect of daily life, e.g. social networking, business, entertainment, etc.
What does this mean for an operator? All the effort that is now put into creating attractive services will no longer be useful. A one-hundred person marketing team can not launch more and better services than a one-million net app creators community. So instead of focusing on finding and developing the next killer app, operators should focus on two aspects:
- Making sure all the building blocks are in place for the net app creators community to be productive.
- Connecting end-users with the proceedings of the net app creators community. In other words: make sure people find the right net apps.
The stakes are high because this is a winner takes-it-all game. Speed, easy of use, direct community feedback will be key. What are you waiting for?