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Are you exposing assets the wrong way?


The standards API myth

In the perfect API we talked about how to expose assets. Simplicity is key. The general telecom thinking is to go for standards. However in the dotcom era standards are set by the one that innovates quicker and better then the rest.

The iPhone does not support Java or Flash [yet]. Skype did not build a SIP-compatible service. Facebook does not expose a standard Opensocial API.

Many operators are focusing on the GSMA OpenAPI and other API standardization efforts. However all these standards often are designed by “experts” that have not programmed in the last years. Startups focus on making it simple. Launching something quickly and making incremental changes and extensions on a weekly basis. The only way to create a successful API is to constantly listen to the community of programmers that are using it.

Dotcoms are bitpipe creators

Many operators still consider their most fearsome competitor the other operator that shares the same country borders. Unfortunately it is not this competitor that will potentially render them into a bitpipe.

If you are exposing assets, it should be because of two reasons:

  1. You want to make some extra money.
  2. You are afraid that if you don´t expose your assets, then some dotcom will find a way around them, e.g. Google Latitude and location assets.

What are you exposing?

Ok, we finally got the agreement from management to expose APIs so let´s start with SMS and MMS… Wrong! There is absolutely no shortage on the Internet for ways to send an SMS. Additionally MMS is becoming less important with all the email enabled phones.

What should be exposed are those assets dotcoms are not offering yet! Why? Selling something that others already offer cheap is not a guarantee for business success. Selling access to assets that only are available through you, makes for a great differentiator.

Offering assets as-is will not be very successful either. One example: If I can only generate standard numbers which follow the official numbering plan, why would I need an API. Any VoIP DID provider can get me a phone number. It would be different if I could generate “un-official” numbers that don´t cost me €5/month but instead can even generate revenue. Send an email to maarten at telruptive dot com if you want to know more!

One-stop shop

Developers of telecom services want one thing. Fortunately this one thing is not new. A developer wants to make an application that they can easily sell to as many people as possible. Several startups exist that allow developers to create very advanced call-control, conferencing, etc. applications. However this is only one side of the story. Even if I can build the best voice conferencing bridge, that does not make me a millionaire. Developers need the channels to market their applications and make money with them. They need a “Net App” store.

Open versus Closed

If we are not competing against another operator but against dotcoms, why can´t we work together? American Airlines build their reservation system and afterwards allowed other airlines to use it. It quickly became the standard.

An open platform in which developers can write ones and sell everywhere, will prevail over closed platforms. Facebook allows companies to extend its platform. By being the market leader, it attracts a disproportionate number of partners to its platform.  The iPod has probably more extensions and add-ons then the next five competing products together. If you are not willing to open your platform then you are probably not going to be the market leader.

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